Centro Welcomes Reliance Matrix to API Ecosystem, Enhancing Speed and Accuracy for Broker Workflows

CLEVELAND, OH – June 3, 2025 – Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, has added Reliance Matrix to its growing broker-carrier API (Application Programming Interface) platform. The integration enables real-time exchange of Request for Proposal (RFP) and quote data—eliminating manual back-and-forth and significantly accelerating the benefits marketing process.

Reliance Matrix, a technology-forward provider of employee benefits and absence management solutions, brings a powerful combination of A++ financial strength and innovation. The company was named the #1 U.S. absence management provider by Spring Consulting Group in 2023 and holds multiple U.S. patents in HR technology. With this integration, brokers using the Centro Digital Platform can now access streamlined quoting and proposal functionality for Reliance Matrix, helping to drive faster turnaround times, increased accuracy, and a more seamless end-to-end benefits marketing experience. With this integration, brokers using the Centro Digital Platform can now access streamlined quoting and proposal functionality for Reliance Matrix, helping to drive faster turnaround times, increased accuracy, and a more seamless end-to-end benefits marketing experience.

For a generation, we have prioritized innovation and integration as hallmarks of our dedication to service leadership. Our partnership and new API integration on the Centro platform represents a quantum leap forward in our ability to positively impact the broker’s service experience as a vital link in the absence and benefits ecosystem

– Todd S. Elliott, Senior Vice President and Chief Distribution Officer, Reliance Matrix

Centro and Reliance Matrix plan to expand the partnership in the coming months with additional functionality, including API-enabled policy delivery—a move aligned with Centro’s broader goal to automate up to 80% of benefits product delivery across its platform.

We’re excited to partner with a forward-thinking organization like Reliance Matrix that shares our vision for a more connected and intelligent benefits experience. Together, we’re helping brokers move faster, reduce complexity, and raise the bar on client service.

– Treg Balding, Chief Revenue Officer, Centro Benefits Research

This marks Centro’s fifth live carrier API integration, reinforcing its leadership in modernizing the broker-carrier experience. With additional ancillary carriers slated for integration in 2025, Centro expects more than half of all employee benefits products managed on its platform to be fully automated—cutting costs, boosting accuracy, and creating new efficiencies for the entire benefits value chain.

About Centro Benefits Research 

Centro Benefits Research is a leading consulting firm specializing in ancillary benefits, employee communications, and technology solutions. Through in-depth research, industry expertise, and the development of digitally driven platform efficiencies, Centro empowers brokers to deliver enhanced value and optimize the impact of their benefits investments. Centro delivers a unified suite of Ancillary RFP Marketing, Consulting, Employee Communications, and Technology Solutions. Committed to modernizing the legacy insurance process, Centro’s mission is to enable all stakeholders in the system to work more effectively and drive business growth. 

For information, visit centrobenefitsresearch.com. 

About Reliance Matrix

Reliance Matrix delivers employee benefit, absence management, and workforce productivity solutions through the financial stability of a top-rated insurance carrier, the proven innovation of an absence TPA, and the daily commitment of thousands of team members across America.  Reliance Matrix is a branding name, consisting of Reliance Standard Life Insurance Company (Home Office Schaumburg, IL) and affiliates. Absence services are provided by Matrix Absence Management, Inc. Reliance Matrix is a member of the Tokio Marine Group. Tokio Marine Holdings, Inc., the ultimate holding company of the Tokio Marine Group, is incorporated in Japan and operates in the property and casualty insurance, reinsurance, and life insurance sectors globally.

For information, visit reliancematrix.com.

Media contacts:

Rachel Pennington, Operations and Marketing, Centro, rachel.pennington@centrobenefits.com

David Gittelman, VP Marketing Communications, Reliance Matrix, David.gittelman@rsli.com