Treg Balding serves as President of Centro, bringing more than 30 years of executive leadership experience in the ancillary benefits industry. 

In this role, he provides overall strategic direction for the company, guiding long-term vision, growth initiatives, and organizational alignment to ensure Centro’s continued success with clients, carrier partners, and stakeholders.

Treg oversees all aspects of Centro’s business, including operations, sales, and financial performance. He works closely with the executive leadership team to drive disciplined execution, foster a high-performance culture, and ensure the organization is well positioned for sustainable, scalable growth.

Deeply committed to Centro’s mission, Treg remains focused on modernizing legacy insurance processes through innovative technology while enabling clients, partners, and internal teams to work more effectively and efficiently.