Key Appointments Strengthen Centro’s Momentum and Advance Its Industry Leadership
- January 14, 2026
- Posted by: Newsroom
- Category: News
Centro Announces Internal Leadership Promotions Effective January 2026
CLEVELAND, OH – January 14, 2026 – Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced two internal leadership promotions effective January 2026. These role advancements underscore Centro’s continued investment in developing exceptional talent and advancing its long-term growth strategy.
Tricia McCann has been promoted to Senior Vice President of Operations.
A founding member of Centro and the company’s first employee, Tricia has been instrumental in building the operational foundation that supports Centro’s growth. Throughout her tenure, she has transformed Centro’s operational infrastructure, strengthening how teams are structured, measured, and supported to deliver consistent, high-quality outcomes. Tricia’s commitment to developing talent, driving accountability, and fostering a culture of excellence, compassion, and continuous improvement has been central to Centro’s growth.
In her new role, Tricia will focus on strengthening operational foundation, elevating performance across teams, and accelerating the tools and processes that will support Centro’s next phase of growth.
Mike Reeves has been promoted to Senior Vice President of Sales.
As Mike approaches his four-year anniversary with Centro this February, he has played a pivotal role in transforming the organization’s Consulting and Account Executive teams. His leadership has elevated how Centro serves brokers, carriers, and clients nationwide. Mike’s commitment to developing talent, strengthening partnerships, and upholding a culture of excellence has become a cornerstone of Centro’s momentum.
In his expanded role, Mike will continue leading the consulting team, while focusing on expanding Centro’s Consulting Centers of Excellence, enhancing reporting capabilities, and further elevating the experience delivered to broker clients and carrier partners.
Centro’s strength has always come from the extraordinary people who choose to build this company with us. These strategic leadership advancements reinforce our commitment to elevating fresh thinking, courageous leadership, and the kind of culture where talented individuals can truly change the industry
Our continued success is driven by leaders who embody our values and bring passion to every challenge. These internal promotions reflect our dedication to fostering a people-first culture where strong leadership, innovation and excellence continues to thrive.
Centro remains dedicated to cultivating a culture where diverse perspectives are welcomed, collaboration is encouraged, and employees are empowered to make a meaningful impact. Together, the organization continues building an environment where extraordinary talent thrive and help shape the future of the industry.
About Centro Benefits Research
Centro Benefits Research is a leading consulting firm specializing in ancillary benefits, employee communications, and technology solutions. Through in-depth research, industry expertise, and the development of digitally driven platform efficiencies, Centro empowers brokers to deliver enhanced value and optimize the impact of their benefits investments. Centro delivers a unified suite of Ancillary RFP Marketing, Consulting, Employee Communications, and Technology Solutions. Committed to modernizing the legacy insurance process, Centro’s mission is to enable all stakeholders in the system to work more effectively and drive business growth.
For information, visit centrobenefitsresearch.com.
Media contacts:
Rachel Pennington, Director of Marketing and Communications, Centro | rachel.pennington@centrobenefits.com