Expertise & Innovation to Help Change the Industry

Working process. Mature businessman talking about something with his young colleagues while sitting together at the office table in the modern office. Teamwork. Business concept

Centro is a wholesale employee benefits firm representing many of the top consulting firms in the United States.

With over 11,000 groups and managed premium exceeding $1.6Bn, Centro delivers unparalleled value to the industry stakeholders and the clients they serve.

Because of the volume of business, depth of data, and research analytics provided by Centro, our carrier partners are better able to assess risk and make business decisions on behalf of the clients that utilize our platform.

Through scale and efficiency, our clients realize:

  • Leveraged pricing power for both new business and block-based renewal strategies
  • Long-term pricing stability
  • Additional influence supporting business-based claim decisions and elevated service issues.

The collective scale of those we serve allows us to create best-in-class financial outcomes for our partners and their clients.

Why Choose Us

Centro brings teams, talent and technology to provide:

Research &

Ancillary RFP Management

Large Market


Leveraging Centro can mean a significant difference for brokers in creating differentiation and competitive advantage in a rapidly changing and increasingly consolidated industry.


  • Dan McAlone

    President & Founder

    McAlone is the President and Founder of Centro. His vision and influence have made Centro one of...

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  • Treg Balding

    Chief Revenue Officer

    Balding joined the Centro team in January of 2021 as Chief Operating Officer before transitioning...

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  • Beata Rogala

    Chief Operating Officer

    For the past 15 years Rogala led initiatives and teams with a mission of driving digital engagement,...

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  • Tricia McCann

    Vice President

    As Vice President of Centro, McCann oversees operations and the Ancillary Benefits Team.

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Our team thrives on uncovering missed opportunities and serving them up to our customers so that they can recognize immediate cost savings, identify waste in the system, and reinvest in benefit plan design that will ultimately give them an advantage against their competitors.