Who is Centro?

Working process. Mature businessman talking about something with his young colleagues while sitting together at the office table in the modern office. Teamwork. Business concept

Our Mission

Since our founding in 2016, Centro’s mission remains squarely focused on bringing modern technology to a legacy insurance process and helping all stakeholders in the system work more effectively.

A Proven Leader

Centro’s team of 80+ ancillary experts represent many of the top employee benefits brokerage firms in the United States. Our managed portfolio consists of:

$2.6B+ in annualized ancillary premium

55,000+ lines of coverage quoted annually

100+ broker agency clients

110,000 employer groups

The collective scale of those we serve allows us to create best-in-class financial outcomes for our partners and their clients.

Centro’s Services for Brokers

Centro partners with benefits brokers to drive efficiencies, grow agency revenue, and create long-term value for their clients by leveraging data analytics, industry expertise, and technology solutions. For an overview of our services for brokers, visit:

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Meet the Centro Team

The Centro Team provides rich analysis, industry expertise, and consultative strategies unique to each case while the broker remains in total control and retains full authority over their client and all decisions.

  • Dan McAlone

    President & Founder

    McAlone is the President and Founder of Centro. His vision and influence have made Centro one of...

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  • Treg Balding

    Chief Revenue Officer

    Balding joined the Centro team in January of 2021 as Chief Operating Officer before transitioning...

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  • Beata Rogala

    Chief Operating Officer

    For the past 15 years Rogala led initiatives and teams with a mission of driving digital engagement,...

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  • Tricia McCann

    Vice President

    As Vice President of Centro, McCann oversees operations and the Ancillary Benefits Team.

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